In today’s economic climate, where inflation is at the forefront of consumer concerns and competition from private labels is fiercer than ever, maintaining customer loyalty is a growing challenge for brands.

“Staycation with Tito’s” is informed by consumer research indicating many people plan to remain close to home this summer.

The fast-food chain is again focusing its marketing around anime via its collaboration with “Jujutsu Kaisen” and tie-up with streaming service Crunchyroll.

Marketers might want to consider unmuting their brands’ logos. Sonic branding agency amp asked participants to rate audiovisual and visual-only logos based on common attributes.

The rising generation puts less stock in celebrity endorsements and quality advertising, preferring content creators and enablers of creativity. Gen Alpha’s heightened skepticism is apparent elsewhere, as they express a low level of trust in TV personalities while just 21% view athletes and celebrities as role models.

With marketing budgets under scrutiny, CMOs have to ensure their strategies are geared toward growth. The key to unlocking the way forward could be brand equity, according to a recent Kantar report.

Reddit has shared some new insights into how Redditors are using the app for holiday shopping research, with many already seeking out great deals six months out from the holiday season.

Millions of dollars at stake. Competing demands from teams. Long hours spent in brainstorm meetings. Before marketers are knee-deep in spreadsheets this planning season, here are three common problems to watch for and how to fix them.

Celebrities, influencers and other brands will help the sausage company push platforms to serve “more outreach and less outrage.”

Disney is taking a bold step forward in its connected TV (CTV) strategy by introducing innovative ad formats that blend gaming and shoppable features. This exciting development is designed to enhance viewer engagement and offer brands unique ways to connect with their audience.

Ads that feature sizzling bacon then cut to a seemingly unrelated lip gloss or men’s razor commercial before finally revealing bacon still being smoked.

In a significant move to leverage the growing trend of private messaging over public social media posts, Meta has announced a series of new A.I.-based advertising features for Messenger. These innovations are designed to enhance active engagement and streamline customer interactions for brands.

Today's audiences view, create, and react to content uniquely. To grab attention and drive results, marketers need to meet an audience that craves authentic, resonant content that entertains and builds meaningful connections.

Emotions are a fundamental part of the human experience, and they significantly influence our decisions, including purchasing behavior. When brands tap into emotions effectively, they can create powerful marketing collateral that not only captures attention but also drives action.

Today, brands are more vulnerable than ever to social media trends that can rapidly influence consumer perception. For marketers, understanding how to navigate such negative social media trends is crucial for maintaining and enhancing brand reputation.

Marketing leaders are facing significant challenges today. According to a Gartner survey earlier this year, 71% of CMOs reported feeling constrained by insufficient budgets to fully execute their strategies.

In the bustling world of marketing, where trends shift with the speed of a tweet, one golden rule remains constant: listen to your audience. This principle is more than a mantra; it's a strategic imperative that can make or break your brand.

Nostalgia has a unique power to evoke emotions and awaken memories of times gone by. These emotional reactions are crucial for driving engagement and creating a lasting impact on social media.

It likely comes as no surprise that younger audiences are more inclined to use social platforms for product discovery than older groups. However, delving into what people specifically search for within social platforms versus what they still rely on Google for can provide valuable insights for marketers.

Did you know that more than 90% of unhappy customers wont do business with you again? But what about your competitors? Can you use what they get wrong to your advantage and pull their unhappy 90% over to you?