Change is a cornerstone of growth in marketing and business, but it’s also one of the hardest hurdles to overcome. If you’re wrestling with shifting your strategy or gaining support from hesitant stakeholders, you're not alone.

Meta has now confirmed that Facebook will adopt this same approach, alongside guidance for brands on how this change may impact their performance data.

Like other social platforms, LinkedIn is riding the TikTok-inspired wave of short, engaging vertical videos to boost user activity. This shift is backed by some compelling data.

Whether you’re brainstorming for a new project, refining an existing concept, or polishing a final product, AI offers tools that can streamline your process, broaden your perspective, and even inspire ideas you might not have considered.

Looking for an easy way to boost your Instagram reach? Try posting carousels—now featuring up to 20 frames and even musical accompaniment.

LinkedIn has introduced a new way to enhance lead generation efforts by making "Lead Generation" an objective for boosted posts.

While TikTok is today’s trending app and Instagram has evolved into a major entertainment hub, Facebook still leads as the most widely used social platform by a significant margin.

Artificial intelligence (AI) is transforming industries at a rapid pace, offering opportunities to enhance efficiency, improve customer experiences, and drive business growth. However, implementing AI at a company-wide scale requires careful planning and strategic alignment with your organization’s goals.

People are increasingly using AI-driven tools like ChatGPT to find answers, recommendations, and insights. Unlike traditional search engines, AI models prioritize content that is easy to understand, directly relevant, and informative.

Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.

In today’s economic climate, where inflation is at the forefront of consumer concerns and competition from private labels is fiercer than ever, maintaining customer loyalty is a growing challenge for brands.

“Staycation with Tito’s” is informed by consumer research indicating many people plan to remain close to home this summer.

The fast-food chain is again focusing its marketing around anime via its collaboration with “Jujutsu Kaisen” and tie-up with streaming service Crunchyroll.

Marketers might want to consider unmuting their brands’ logos. Sonic branding agency amp asked participants to rate audiovisual and visual-only logos based on common attributes.

The rising generation puts less stock in celebrity endorsements and quality advertising, preferring content creators and enablers of creativity. Gen Alpha’s heightened skepticism is apparent elsewhere, as they express a low level of trust in TV personalities while just 21% view athletes and celebrities as role models.

With marketing budgets under scrutiny, CMOs have to ensure their strategies are geared toward growth. The key to unlocking the way forward could be brand equity, according to a recent Kantar report.

Reddit has shared some new insights into how Redditors are using the app for holiday shopping research, with many already seeking out great deals six months out from the holiday season.

Millions of dollars at stake. Competing demands from teams. Long hours spent in brainstorm meetings. Before marketers are knee-deep in spreadsheets this planning season, here are three common problems to watch for and how to fix them.

Celebrities, influencers and other brands will help the sausage company push platforms to serve “more outreach and less outrage.”

Disney is taking a bold step forward in its connected TV (CTV) strategy by introducing innovative ad formats that blend gaming and shoppable features. This exciting development is designed to enhance viewer engagement and offer brands unique ways to connect with their audience.