In today’s competitive healthcare landscape, understanding your patients isn't enough—you must deeply understand their experiences, emotions, and decision-making moments. That’s where Patient Journey Mapping comes in.

Healthcare consumers today demand experiences that match the convenience, personalization, and loyalty rewards they find in industries like retail and travel. Health systems that can deliver advanced consumer features—like enhanced patient access, loyalty strategies, and personalized engagement—aren’t just keeping up with expectations; they are unlocking real business value through stronger retention, improved care compliance, and higher lifetime patient value.

In 2025, patients are more empowered, informed, and digital-savvy than ever before. They're not just searching for “urgent care near me” — they're asking detailed, conversational questions, comparing providers, reading reviews, watching videos, and choosing brands that align with their values and expectations.

Have you ever wondered how businesses discover new customers or clients? That’s the magic of lead generation — the ultimate matchmaking process connecting businesses with potential customers who are already interested in what they offer.

Understanding human psychology can give your marketing efforts a significant edge. By leveraging well-established psychological principles, you can craft strategies that not only attract attention but also inspire action.

Marketing and sales teams are continually seeking innovative ways to drive efficiency and effectiveness. One such strategy gaining traction is the use of Marketing Qualified Buying Groups (MQBGs). This approach shifts the focus from individual leads or accounts to assessing purchase readiness at a group level, unlocking deeper insights and more precise targeting.

Looking to boost your online ad performance this year? This comprehensive framework covers everything from targeting to ad creation, with actionable insights for crafting highly effective ads tailored to each platform and product.

In 2025, the AI-driven world will require humans to bring strategy and judgment to the forefront. The new marketer is "Position-less"—empowered to achieve unparalleled levels of efficiency, execution, and personalization.

Creating a marketing plan is essential for driving the success of your business. However, not all marketing plans are created equal.

Instagram’s Adam Mosseri has pointed out that while hashtags can help align posts with specific communities—providing some discovery benefits—overall, they don’t significantly boost reach.

Social media advertising continues to see remarkable growth, with brands investing more in reaching their target audiences on various platforms. A recent infographic based on data from Sensor Tower, breaks down ad spend trends by platform for the first half of 2024.

As the marketing landscape continues to evolve, staying ahead means concentrating on what drives meaningful outcomes. By rethinking measurement frameworks, prioritizing privacy, and delivering value over efficiency, 2025 offers opportunities to embrace smarter strategies and impactful connections.

You can already schedule posts and Stories on the platform, and soon, you’ll have the ability to schedule direct messages (DMs) as well.

Social media outages aren’t just an inconvenience—they’re a wake-up call for brands that rely too heavily on these platforms to engage with their audience and drive sales.

Instagram is testing a feature that could revolutionize how Reels creators test and optimize their content: Trial Reels. This tool allows creators to gauge audience reactions before fully committing their content to their main profile.

Attracting and retaining customers is more important than ever. One of the most powerful ways to do this is by combining two of the most effective tools in your marketing arsenal: your loyalty program and email marketing.

For restaurants, pricing is more than just numbers—it’s a strategic element that influences customer perception, decision-making, and overall satisfaction. Yet, some restaurants hesitate to include prices in their menus or marketing collateral, fearing it might deter potential customers.

Succeeding on social media requires more than just posting content; you need to understand your competitive landscape. That’s where competitor analysis comes in.

Direct mail remains a highly effective marketing strategy for businesses looking to engage customers on a personal level. However, its full potential is unlocked through personalization.

Businesses often face a choice: traditional marketing methods or modern digital strategies. The reality? Success comes from integrating both. Traditional marketing builds trust through tactile and face-to-face interactions, while digital marketing leverages technology for precision targeting and scalability.