Google Business Profiles have always been an important part of local search. But a new Google feature called “Collected Info” suggests that the role of your Business Profile is becoming much bigger than simply providing information about your company.

SEO isn’t dead, it’s just getting harder to fake. The real story is what these findings tell us about the future of SEO.

The future of search isn't about optimizing for one search engine. It's about building a brand that can be discovered, understood, trusted, and recommended across the entire search ecosystem.

Google isn't simply ranking business listings, it’s building an understanding of businesses as entities and that changes how businesses should approach local SEO.

For years, marketers have been trained to think about authority through the lens of traditional SEO. But the rise of AI search and large language models is changing the way brands need to think about authority.

Traditional lead generation becomes increasingly difficult as a company grows. For multi-location businesses, AI is beginning to change that.

A local landing page shouldn't exist simply to rank for a city. It should exist to convert customers in that city.

You can spend hours creating a great email, but if your subject line does not earn the open, none of that work matters.

Google is expanding AI-powered capabilities across Search campaigns, giving its systems more control over search-term matching, ad creative, landing pages, bidding, and optimization.

ChatGPT is becoming an advertising platform in its own right, and the numbers are getting difficult for marketers to ignore.

AI can create almost anything a marketer asks for, but there’s a problem. AI can make a good marketing strategy better, it can’t turn a lack of strategy into one.

The best concepts make people laugh, think, or feel something while simultaneously making the product easier to remember.

Why would one of the world's biggest technology companies want the digital remains of a bankrupt airline?

For McDonald’s, the opportunity isn't necessarily to stop creating trendy beverages, it’s to make those trends unmistakably McDonald’s.

In a world dominated by smartphones, social media, algorithms, and AI-generated content, Polaroid is taking a surprisingly old-school approach to marketing.

The strongest legacy-brand transformations often happen when companies identify the equity that still matters, eliminate what feels outdated, and amplify what has the potential to become relevant again.

Some of the smartest product ideas don’t come from inventing something completely new, they come from taking something people already understand and looking at it differently.

Anthropic has announced that text generated by its Claude models will include an embedded watermark designed to remain with the content when it is copied and pasted.

Most marketers think about the customer journey as a series of individual steps. But what if you're missing one of the most important parts of the journey?

Every business will receive negative feedback at some point. It's inevitable. The real test of your brand isn't whether complaints happen. It's how you respond when they do.